​​​​Let's Grow!
Franchise Sales & Development Assembly
Do you want to sell more franchises? Of course, we all do! Let's Grow! is coming back for the second annual franchise sales and franchise development continuing education program from Franchise Assembly. There aren't many programs that offer the latest and most efficient ways of selling franchises. We have put together a comprehensive program to teach everything from the basics of franchise development education (the A to Z's) to the latest sales techniques and trends that even the most seasoned experts want to know! If you missed the first one, you won't want to miss this!

We can all agree that franchise sales is ever-changing! Staying educated and current with the latest in your field is essential. Common questions we hear... "What is everyone else doing to get more leads?" "Is there anything new we can try to attract better quality candidates?" or "Where do I even start to understand the latest technology (like AI and Chat GPT)?"

We get it. To that end, we wanted to create something that went beyond the usual panels of experts and develop an instructional platform. Learn what's working in the industry from experts and your peers. Our instructors will apply practical learning solutions and hands-on training so you walk away with actionable tools and resources that you can apply right away. The bonus is you will also get to network with other professionals in the development space, share knowledge and expertise, and gain valuable insights to help you take your sales and franchise development efforts to the next level. Let's Grow!
Location
Dallas/Fort Worth Marriott Hotel & Golf Club at Champions Circle
Date & Time
February 2, 2025, 7:00 PM - February 4, 2025 - 4:30 PM
Sell more franchises with education and sales techniques from our industry experts. Discover everything from the basics to expert knowledge. Implementing the techniques learned will elevate your franchise sales game and attract more qualified candidates to join your franchise network.  
Our training is facilitated by industry experts and seasoned professionals who understand the intricacies of franchise development sales and are on the pulse of the latest tactics that actually work! Plus, you have the chance to network with other franchise sales professionals who have "been there, done that!"
If you are looking for our Mastermind session, we will facilitate an intimate mastermind group of peer-to-peer discussions with experienced franchise development experts during this event. 
Let’s face it. ALL dogs can learn new tricks! This event focuses on industry innovation and tactical advice. We have tracks for newbies and seasoned professionals in franchise development.
Ready to Grow?!
Let's Grow! held its inaugural event in Dallas/Ft Worth in February 2024. Watch some of the highlights from the event and hear what attendees had to say about Let's Grow!
Full Schedule & Speakers
Every day will include a full breakfast and lunch. We will host a welcome event on Sunday night at the Barn at the Hotel and a happy hour with appetizers on Monday night at BigShots. Times subject to change.
6:30 PM -
9:00 pm
Feb 2
Registration
In the Paddock Room
7:00 PM -
9:00 PM
Feb 2
Barn Party
Karaoke!
Dallas/Fort Worth Marriott Hotel & Golf Club at Champions Circle - Paddock Room
7:00 aM -
9:00 aM
Feb 5
Registration
7:30 AM-
8:15 AM
FEB 3
Coffee & Conversations
Join us for breakfast and networking with your peers! 
8:00 AM-
8:15 AM
FEB 3
Welcome & Introductions
Michael Hyam and Liane Caruso
Sam Phelps, Tenet Financial
8:15 AM-
9:00 AM
FEB 3
Keynote Presentation
9:05 AM-11:45 aM
FEB 3
Breakout Classes + Concurrent Masterminds
Content Sessions:
Marketing
Public Relations
Construction/Engineering
Technology
Operations
Sales
Real Estate
Legal


11:45 aM-1:00PM
FEB 3 
Working Lunch


1:10 pM-2:00PM
FEB 3
Speed Networking
It's like speed dating, but less awkward!


2:05 pM-4:45 PM
FEB 3
Breakout Classes +
Concurrent Masterminds
Content Sessions:
Marketing
Public Relations
Construction/Engineering
Technology
Operations
Sales
Real Estate
Legal

5:30-7:30 pM
Feb 3
BigShots Golf Party
BigShots Golf, Ft. Worth, TX
We'll be teeing it up at BigShots Golf! Join us for golf, drinks and munchies before you explore the town!

7:30 aM -
8:00 AM
FEB 6
Coffee & Conversations
Join us for breakfast and networking with your peers!
8:00AM-
10:40aM
FEB 4

Breakout Classes + Concurrent Masterminds
Content Sessions:
Marketing
Public Relations
Construction/Engineering
Technology
Operations
Sales
Real Estate
Legal
10:50AM-
11:50AM
feb 4


Roundtables
Join us for roundtables facilitated by industry leaders. 
12:00PM-1:30PM
FEB 4
Lunch


1:40PM-4:30PM
FEB 4
Breakout Classes 
Content Sessions:
Marketing
Public Relations
Construction/Engineering
Technology
Operations
Sales
Real Estate
Legal


Exclusive Mastermind Session
We will also host a Mastermind event exclusive to C-suite franchise development professionals during this event. This intimate mastermind group aims to create a collaborative environment where development executives can connect, share knowledge, and gain valuable insights from their peers. Members of the group will have the opportunity to discuss the challenges they face, brainstorm new ideas, and provide feedback and support to each other.

This event will run concurrently with the beginner sessions. You will not miss the general assembly sessions or any non-beginner classes. It is for executive franchise development professionals (C-Suite, VPs of Franchise Development, Growth Officers) at franchise brands with 50+ locations. Hello Mastermind will facilitate the group.
Speakers & Presenters
Keynote Speaker
to be announced soon!
Michael Hyam
CEO / co-Founder
franchise assembly,
show director
the national franchise show
Liane Caruso, CFE
CMO / CO-founder
franchise assembly,
ceo / founder
hello group
Corey Nicholson
CEO / CO-FOUNDER OF CADENCE FRANCHISING
Cindy Hill
COO / CO-FOUNDER OF CADENCE FRANCHISING
Sam Phelps
DIRECTOR OF DEVELOPMENT
TENET FINANCIAL
Kirk Allen
CO-FOUNDER OF RE-SHIFT MEDIA
Chris Conner
CEO
Franchise marketing systems
Jam Hashmi
CEO & CO-FOUNDER OF CLICKTECKS & FRANCHISESOFT
Elyse Lupin
president & founder of elysium marketing group
Marisa Faunce
partner at plave koch plc
Dawn Abbamondi
chief marketing officer at smb franchise advisors
Brian Luciani
chief growth officer & venture partner at smb franchise advisors
Joanne Hoyer
chief development officer at smb franchise advisors
Pamela LaBelle
President / Ceo / founder of the business exchange
JJ Blount
business development executive at infiniti HR
Doug Mark
president at learning zen
Cassie Mark
customer care & owner at learning zen
Greg Cook, CFE
Member strategist at the entrepreneur's source
Ingrid Schneider
ceo at stay in your lane
Patti Rother, CFE
president at stay in your lane
Another Great Speaker
STAY TUNED!
Another Great Speaker
Stay tuned!
Another Great Speaker
stay tuned!
Venue & Accommodations
Dallas/Fort Worth Marriott Hotel & Golf Club at Champions Circle
3300 Championship Parkway,
Fort Worth, TX 76177
817-961-0800 Ext. 3025
Our room block is secured at $175/night. Please book by 1/15/2025!

Located in scenic north Fort Worth, the Marriott Hotel & Golf Club at Champions Circle provides a resort feel with spacious rooms and modern meeting spaces. The onsite BigShots Golf, and The Paddock event barn, overlook the 18-hole championship golf course. The hotel complex is adjacent to Texas Motor Speedway and Tanger Outlet Mall. Close to Alliance Airport and popular attractions, including Sundance Square & the Fort Worth Stockyards. Practice your swing at our 18-hole championship course designed by Jay Morrish, The Golf Club at Champions Circle is genuinely one of a kind. We also offer an outdoor pool & indoor fitness center. In-between activities, savor a delicious breakfast or dinner at our Jackdaw restaurant and bar.
 Thank You to Our Sponsors!
Hey industry suppliers, are you interested in sponsoring? We'd love to have you! Limited opportunities available. Please email Michael Hyam at  [email protected]
PRESENTING SPONSOR
Our training program will provide you with expert guidance on the ins and outs of franchising, including franchise agreement development, site selection, marketing strategies, legal, real estate and construction, and franchisee training. Whether new to franchising or looking to expand your franchise development processes, this continuing education program will equip you with the knowledge and skills needed to succeed.

Need help convincing your boss? Click here to get you started!

Event Hashtags: #LFG2025 #letsgrow
This event is produced by Franchise Assembly in partnership with 
The National Franchise Show and National Event Management
Franchise Assembly offers modern training, workshops, and events for franchise people and brands. We offer classroom-style education, peer advisory groups that connect you with your peers, training and resources, and community-building for franchise professionals - both virtual and in-person.

Processing Registration...