Let's Grow!
Franchise Sales & Development Assembly
Do you want to sell more franchises? Of course, we all do! Let's Grow! is coming back for the second annual franchise sales and franchise development continuing education program from Franchise Assembly. There aren't many programs that offer the latest and most efficient ways of selling franchises. We have put together a comprehensive program to teach everything from the basics of franchise development education (the A to Z's) to the latest sales techniques and trends that even the most seasoned experts want to know! If you missed the first one, you won't want to miss this!
We can all agree that franchise sales is ever-changing! Staying educated and current with the latest in your field is essential. Common questions we hear... "What is everyone else doing to get more leads?" "Is there anything new we can try to attract better quality candidates?" or "Where do I even start to understand the latest technology (like AI and Chat GPT)?"
We get it. To that end, we wanted to create something that went beyond the usual panels of experts and develop an instructional platform. Learn what's working in the industry from experts and your peers. Our instructors will apply practical learning solutions and hands-on training so you walk away with actionable tools and resources that you can apply right away. The bonus is you will also get to network with other professionals in the development space, share knowledge and expertise, and gain valuable insights to help you take your sales and franchise development efforts to the next level. Let's Grow!
We can all agree that franchise sales is ever-changing! Staying educated and current with the latest in your field is essential. Common questions we hear... "What is everyone else doing to get more leads?" "Is there anything new we can try to attract better quality candidates?" or "Where do I even start to understand the latest technology (like AI and Chat GPT)?"
We get it. To that end, we wanted to create something that went beyond the usual panels of experts and develop an instructional platform. Learn what's working in the industry from experts and your peers. Our instructors will apply practical learning solutions and hands-on training so you walk away with actionable tools and resources that you can apply right away. The bonus is you will also get to network with other professionals in the development space, share knowledge and expertise, and gain valuable insights to help you take your sales and franchise development efforts to the next level. Let's Grow!
Location
Dallas/Fort Worth Marriott Hotel & Golf Club at Champions Circle
Date & Time
February 2, 2025, 7:00 PM - February 4, 2025 - 4:30 PM
Sell more franchises with education and sales techniques from our industry experts. Discover everything from the basics to expert knowledge. Implementing the techniques learned will elevate your franchise sales game and attract more qualified candidates to join your franchise network.
Our training is facilitated by industry experts and seasoned professionals who understand the intricacies of franchise development sales and are on the pulse of the latest tactics that actually work! Plus, you have the chance to network with other franchise sales professionals who have "been there, done that!"
If you are looking for our Mastermind session, we will facilitate an intimate mastermind group of peer-to-peer discussions with experienced franchise development experts during this event.
Let’s face it. ALL dogs can learn new tricks! This event focuses on industry innovation and tactical advice. We have tracks for newbies and seasoned professionals in franchise development.
Ready to Grow?!
Let's Grow! held its inaugural event in Dallas/Ft Worth in February 2024. Watch some of the highlights from the event and hear what attendees had to say about Let's Grow!
Full Schedule & Speakers
Every day will include a full breakfast and lunch. We will host a welcome event on Sunday night at the Barn at the Hotel and a happy hour with appetizers on Monday night at BigShots. Times subject to change.
3:00 PM -
5:00 pm
Feb 2
5:00 pm
Feb 2
Franchising For Good
Franchising For Good is back! Join us for a boot scootin' boogie good time to build much needed hospitality kits, children's activity kits and movie night kits for the Ronald McDonald House of Ft. Worth. Lots more details to come! In the Paddock Barn.
6:30 PM -
9:00 pm
Feb 2
9:00 pm
Feb 2
Registration
In the Paddock Barn
7:00 PM -
9:00 PM
Feb 2
9:00 PM
Feb 2
Karaoke & Barn Party
Karaoke!
In the Paddock Barn.
In the Paddock Barn.
7:00 aM -
9:00 aM
Feb 3
9:00 aM
Feb 3
Registration
7:30 AM-
8:15 AM
FEB 3
8:15 AM
FEB 3
Breakfast with Sponsors
Join us for breakfast and networking with your peers!
8:00 AM-
8:15 AM
FEB 3
8:15 AM
FEB 3
Welcome & Introductions
Michael Hyam and Liane Caruso
Sam Phelps, Tenet Financial
Sam Phelps, Tenet Financial
8:15 AM-
9:00AM
FEB 3
9:00AM
FEB 3
Keynote Presentation
Turning Leads into Leaders: Supporting Franchises Through the Franchise Cycle
with Gigi Schweikert, CEO of Lightbridge Academy
Join us for a dynamic workshop that takes you from “maybe” to mastery in franchise development. Learn how to coach franchisees through every twist and turn of the franchise journey with strategies that are as practical as they are productive. Because happy franchisees = successful franchisors (and fewer 3 a.m. calls)!
with Gigi Schweikert, CEO of Lightbridge Academy
Join us for a dynamic workshop that takes you from “maybe” to mastery in franchise development. Learn how to coach franchisees through every twist and turn of the franchise journey with strategies that are as practical as they are productive. Because happy franchisees = successful franchisors (and fewer 3 a.m. calls)!
9:05 AM-4:45 PM
FEB 3
FEB 3
Breakout Classes
10:50-1:15 Working Lunch + Roundtable Discussions
10:50-1:15 Working Lunch + Roundtable Discussions
Enhancing Franchise Sales with CRM and Automation - Jam Hashmi, CEO & Co-Founder at ClickTecs & FranchiseSoft
Show me the Money! The Do’s and Don’ts of Financial Performance Representations - Marisa Faunce, Partner at Plave Koch
Franchise Funding 101: How to Fund Your Franchisee Successfully - Dave Woggon, Senior Advisor Steve Bowles, Senior Advisor at Tenet Financial
Using your FDD as a Sales Tool - Amy Cheng, Founding Partner Antonia Scholz, Partner at Cheng Cohen LLC
Development + Operations = True Love Forever - Michelle Rowan, CFE, President & COO at Franchise Business Review, plus panelists: Jereme Shelton, VP of Franchise Development, Oh Deer Development Corp.; Todd Lamson, Sr. Director of Operations at Oh Deer Development Corp.; Amy Mosley, CFE, Chief Operating Officer / Integrator at DreamMaker Bath & Kitchen
After the FDD: Streamline New Store Openings - Karen Wenning of Suttle-Straus, Kater Danford of Northeast Color, Tim Matey of FC Dadson, Ty Brewster of FranReal
From Personal Brand to Franchise Expansion: Maximizing LinkedIn’s Potential - Brooke Janousek, CMO of Garage Experts
2025 Lead Generation Trends Every Franchise Development Professional Should Know - Kirk Allen, COO & Co-Founder of ReShift Media
How to Nurture Your Franchise Leads Like a Pro - Corey Nicholson, Co-founder & CEO Cindy Hill, Co-founder & COO Mackenzie Allsop, Account Director of Cadence Franchising
5 Best Practices of Fran Dev Teams That Crush It - Dave Hansen, CEO of ClientTether
Thinking Strategically to Grow Faster, Drive Revenue, and Create Efficiencies in Your Business - Kimberly Hill, Senior Business Development Manager of Infiniti HR
Building Your Franchise Development Team for Success - Greg Cook, CFE, Member Strategist Susan Stilwell, FSBI Executive Growth Strategist of The Franchise Source
The Next Frontier: Scaling Franchises with AI-Driven Sales and Marketing - Willem Van Daalen, President & CEO of Franchisely Ben Woodruff, President of Remarkable Brands / CEO of Woops! Macarons and Gifts
A.I. Use Cases for Franchise Growth - Joe Lee, Co-Founder & CEO of Locate.ai
Beyond Emerging: Keys to Grow and Expand your Brand - Dawn Abbamondi, Chief Marketing Officer Shannon Wilburn, Executive Director + Franchise Coach Joanne Hoyer, Chief Development Officer of SMB Franchising
Franchise Development Marketing - Expectations for Lead Generation - Garrett Gillin, MBA, Principal Jon Vogel, MBA, Principal of units. and 215 Marketing
Brand Building Strategies for Franchise Growth: From Identity to Impact - Amanda Bialek, President Beth Morino, SVP of Marketing of Konnect Agency
Franchise Sales 401: Building an Advanced, Predictable, and Measurable Sales Systems - Mark Mellon, President & Founder of Mellon Franchising
Show me the Money! The Do’s and Don’ts of Financial Performance Representations - Marisa Faunce, Partner at Plave Koch
Franchise Funding 101: How to Fund Your Franchisee Successfully - Dave Woggon, Senior Advisor Steve Bowles, Senior Advisor at Tenet Financial
Using your FDD as a Sales Tool - Amy Cheng, Founding Partner Antonia Scholz, Partner at Cheng Cohen LLC
Development + Operations = True Love Forever - Michelle Rowan, CFE, President & COO at Franchise Business Review, plus panelists: Jereme Shelton, VP of Franchise Development, Oh Deer Development Corp.; Todd Lamson, Sr. Director of Operations at Oh Deer Development Corp.; Amy Mosley, CFE, Chief Operating Officer / Integrator at DreamMaker Bath & Kitchen
After the FDD: Streamline New Store Openings - Karen Wenning of Suttle-Straus, Kater Danford of Northeast Color, Tim Matey of FC Dadson, Ty Brewster of FranReal
From Personal Brand to Franchise Expansion: Maximizing LinkedIn’s Potential - Brooke Janousek, CMO of Garage Experts
2025 Lead Generation Trends Every Franchise Development Professional Should Know - Kirk Allen, COO & Co-Founder of ReShift Media
How to Nurture Your Franchise Leads Like a Pro - Corey Nicholson, Co-founder & CEO Cindy Hill, Co-founder & COO Mackenzie Allsop, Account Director of Cadence Franchising
5 Best Practices of Fran Dev Teams That Crush It - Dave Hansen, CEO of ClientTether
Thinking Strategically to Grow Faster, Drive Revenue, and Create Efficiencies in Your Business - Kimberly Hill, Senior Business Development Manager of Infiniti HR
Building Your Franchise Development Team for Success - Greg Cook, CFE, Member Strategist Susan Stilwell, FSBI Executive Growth Strategist of The Franchise Source
The Next Frontier: Scaling Franchises with AI-Driven Sales and Marketing - Willem Van Daalen, President & CEO of Franchisely Ben Woodruff, President of Remarkable Brands / CEO of Woops! Macarons and Gifts
A.I. Use Cases for Franchise Growth - Joe Lee, Co-Founder & CEO of Locate.ai
Beyond Emerging: Keys to Grow and Expand your Brand - Dawn Abbamondi, Chief Marketing Officer Shannon Wilburn, Executive Director + Franchise Coach Joanne Hoyer, Chief Development Officer of SMB Franchising
Franchise Development Marketing - Expectations for Lead Generation - Garrett Gillin, MBA, Principal Jon Vogel, MBA, Principal of units. and 215 Marketing
Brand Building Strategies for Franchise Growth: From Identity to Impact - Amanda Bialek, President Beth Morino, SVP of Marketing of Konnect Agency
Franchise Sales 401: Building an Advanced, Predictable, and Measurable Sales Systems - Mark Mellon, President & Founder of Mellon Franchising
5:30-7:30 pM
Feb 3
Feb 3
BigShots Golf Party Sponsored by Northeast Color, Suttle-Straus & Prospect Direct
BigShots Golf, Ft. Worth, TX
We'll be teeing it up at BigShots Golf! Join us for golf, drinks and munchies before you explore the town!
We'll be teeing it up at BigShots Golf! Join us for golf, drinks and munchies before you explore the town!
7:30 aM -
8:00 AM
Feb 4
8:00 AM
Feb 4
Breakfast with Sponsors
Join us for breakfast and networking with your peers!
8:00AM-
4:25 PM
FEB 4
4:25 PM
FEB 4
Breakout Classes
11:35-1:15 Working Lunch + Ask Me Anything Panel
11:35-1:15 Working Lunch + Ask Me Anything Panel
The Importance of the Financial Health of Your First 10-20 Franchisees - Brook Cohen, Franchise Relations Manager of FranFund
The Franchise Tech Stack: Using Actionable Data to Empower Franchise Success - Monty Miller, President & COO Madhav Surapaneni, CRO of Orchatect
Automation & AI: The Franchise Playbook for Scalable Growth - Jayesh Kasim, Co-Founder & CEO Eric Salas, Managing Partner of Valenta
Leveraging AI Tools to Create Engaging Training Content - Doug Mark, President Cassie Mark, Customer Care & Owner of LearningZen
Insider's Playbook: Geo-Targeting in Franchise Development Marketing - Madeleine Zook, CMO of Rolling Suds
Key Growth Strategies For Emerging Franchisors - Tipton Shonkwiler, CFE, President of Accurate Franchising
Franchise Sales During Dark Periods - Megan Center, Partner of Quarles & Brady LLP
The 5 Immutable Laws of a Lead-Generating Franchise Website - Madalina Iordache, CFE, CEO of Bright Pink Agency
Lights, Camera, Conversion: The Power of Real Stories in Franchise Development - Carli Showmaker, Owner of Showmaker Productions
The Franchise Growth Framework: Predictably Convert Prospects into Raving Franchisees through Automation - Renée Boudakian, CFE, Co-Founder & CEO of Rubicon Franchise Partners
AI Power Moves: Architect Your 2025 Breakthrough - Ingrid Schneider, CEO Patti Rother, President of Stay in Your Lane
Lead Gen Best Practices: How We Generated Over 500,000 Qualified Franchise Lead - Pamela LaBelle, President & CEO of BizSold | Business Exchange
M&A Implications For Your Franchise Development Process - Alicia Miller, NACD.DC, CMAA, CFE, Founder & Managing Director of Emergent Growth Advisors
Revitalize to Recruit: Brand Refreshing as a Franchisee Magnet - Dawn Kane, CEO, Co-Founder Shelly Bythewood, Executive Director of Client Services of Hot Dish Agency
Ten Reasons Why You're Not Making More Franchise Sales and What to Do About It - James Butler, Author, Podcast Host of Franchise Sales Association
The Franchise Tech Stack: Using Actionable Data to Empower Franchise Success - Monty Miller, President & COO Madhav Surapaneni, CRO of Orchatect
Automation & AI: The Franchise Playbook for Scalable Growth - Jayesh Kasim, Co-Founder & CEO Eric Salas, Managing Partner of Valenta
Leveraging AI Tools to Create Engaging Training Content - Doug Mark, President Cassie Mark, Customer Care & Owner of LearningZen
Insider's Playbook: Geo-Targeting in Franchise Development Marketing - Madeleine Zook, CMO of Rolling Suds
Key Growth Strategies For Emerging Franchisors - Tipton Shonkwiler, CFE, President of Accurate Franchising
Franchise Sales During Dark Periods - Megan Center, Partner of Quarles & Brady LLP
The 5 Immutable Laws of a Lead-Generating Franchise Website - Madalina Iordache, CFE, CEO of Bright Pink Agency
Lights, Camera, Conversion: The Power of Real Stories in Franchise Development - Carli Showmaker, Owner of Showmaker Productions
The Franchise Growth Framework: Predictably Convert Prospects into Raving Franchisees through Automation - Renée Boudakian, CFE, Co-Founder & CEO of Rubicon Franchise Partners
AI Power Moves: Architect Your 2025 Breakthrough - Ingrid Schneider, CEO Patti Rother, President of Stay in Your Lane
Lead Gen Best Practices: How We Generated Over 500,000 Qualified Franchise Lead - Pamela LaBelle, President & CEO of BizSold | Business Exchange
M&A Implications For Your Franchise Development Process - Alicia Miller, NACD.DC, CMAA, CFE, Founder & Managing Director of Emergent Growth Advisors
Revitalize to Recruit: Brand Refreshing as a Franchisee Magnet - Dawn Kane, CEO, Co-Founder Shelly Bythewood, Executive Director of Client Services of Hot Dish Agency
Ten Reasons Why You're Not Making More Franchise Sales and What to Do About It - James Butler, Author, Podcast Host of Franchise Sales Association
Exclusive Mastermind Session
We will also host a Mastermind event exclusive to C-suite franchise development professionals during this event. This intimate mastermind group aims to create a collaborative environment where development executives can connect, share knowledge, and gain valuable insights from their peers. Members of the group will have the opportunity to discuss the challenges they face, brainstorm new ideas, and provide feedback and support to each other.
This event will run concurrently with the beginner sessions. You will not miss the general assembly sessions or any non-beginner classes. It is for executive franchise development professionals (C-Suite, VPs of Franchise Development, Growth Officers) at franchise brands with 50+ locations. Hello Mastermind will facilitate the group.
This event will run concurrently with the beginner sessions. You will not miss the general assembly sessions or any non-beginner classes. It is for executive franchise development professionals (C-Suite, VPs of Franchise Development, Growth Officers) at franchise brands with 50+ locations. Hello Mastermind will facilitate the group.
Speakers & Presenters
KEYNOTE
Gigi Schweikert
Gigi Schweikert
ceo at lightbridge academy
Michael Hyam
CEO / co-Founder
franchise assembly,
show director
the national franchise show
franchise assembly,
show director
the national franchise show
Liane Caruso, CFE
CMO / CO-founder
franchise assembly,
ceo / founder
hello group
franchise assembly,
ceo / founder
hello group
Corey Nicholson
CEO / CO-FOUNDER OF CADENCE FRANCHISING
Cindy Hill
COO / CO-FOUNDER OF CADENCE FRANCHISING
Steve Bowles
senior consultant at
TENET FINANCIAL
TENET FINANCIAL
Kirk Allen
CO-FOUNDER OF RE-SHIFT MEDIA
Chris Conner
CEO
Franchise marketing systems
Franchise marketing systems
Jam Hashmi
CEO & CO-FOUNDER OF CLICKTECKS & FRANCHISESOFT
Elyse Lupin
president & founder of elysium marketing group
Marisa Faunce
partner at plave koch plc
Dawn Abbamondi
chief marketing officer at smb franchise advisors
Shannon Wilburn
Executive Director + Franchise Coach at smb franchise advisors
Joanne Hoyer
chief development officer at smb franchise advisors
Pamela LaBelle
President / Ceo / founder of the business exchange
Kimberly Hill
sr. business development manager at infiniti HR
Doug Mark
president at learning zen
Cassie Mark
customer care & owner at learning zen
Greg Cook, CFE
Member strategist at the entrepreneur's source
Ingrid Schneider
ceo at stay in your lane
Patti Rother, CFE
president at stay in your lane
Karen Booze, CFE
director of biz growth & development at answer connect
Kater Danford, CFE
business relations specialist at northeast color
Karen Wenning, CFE
business development manager at suttle straus
Tim Matey, CFE
VP of Business development at fc dadson
Joe Lee
co-founder & CEO at locate.ai
Amanda Bialek
president at Konnect agency
Beth Morino
svp of marketing at konnect agency
Jon Vogel, MBA
principal at 215 marketing & units
Garrett Gillin, MBA
principal at 215 marketing & units
Alicia Miller, NACD.DC, CMAA, CFE
founder & managing director at emergent growth advisors
Tipton Shonkwiler, CFE
President at accurate franchising
Carli Showmaker
owner at showmaker productions
Dave Woggon
senior consultant at tenet financial
Amanda House
franchise marketing director at lightbridge academy
Renée Boudakian, CFE
co-founder & ceo of Rubicon Franchise Partners
Susan Stilwell
FSBI executive growth strategist at the entrepreneur's source
Keith Dziki, CFE
executive director at the wireless zone
Jania Bailey, CFE
ceo at frannet
Dave Hansen
CEO & president at clienttether
Michelle Rowan, CFE
president & coo at franchise business review
Megan Center
partner at quarles & brady LLP
Madhav Surapaneni
co-founder at orchatect
Monty Miller
co-founder at orchatect
Brooke Janousek
chief marketing officer at garage experts
Madalina Iordache, CFE
ceo at bright pink agency
James Butler
author, podcast host at franchise sales association
Dawn Kane
ceo & co-founder at hot dish advertising
Shelly Bythewood
executive director of client services
Mackenzie Allsop
account director at cadence franchising
Madeleine Zook
cmo at rolling suds
Ben Woodruff
president at remarkable brands & ceo at woops! macarons and gifts
Willem van Daalen
president & ceo at franchisely
Amy Cheng
partner at cheng cohen llc
Marcia Mead
president at m squared franchise consulting
Stephanie Ryan
franchise development executive at m squared franchise consulting
Antonia Scholz
partner at cheng cohen llc
Carrie Evans
chief development officer at dine growth group
Jereme Shelton
vp of franchise development at oh deer development corp
Jim DiRugeris
sr vice president of franchise development at lightbridge academy
Todd Lamson
sr director of operations at oh deer development corp
Amy Mosley, CFE
chief operating officer / integrator at dreammaker bath & kitchen
Jack Humbert
sr vice president at empower brands
Brook Cohen
franchise relations manager at franfund
Scott Mellon
president & founder at mellon franchising
Amy Elder, CFE
senior director of franchise development & administration at papa johns
Rob Lancit
vice president of franchise development at stratus building solutions
Another Great Speaker
stay tuned
Another Great Speaker
stay tuned
Another Great Speaker
stay tuned
Another Great Speaker
stay tuned
Another Great Speaker
stay tuned
Venue & Accommodations
Dallas/Fort Worth Marriott Hotel & Golf Club at Champions Circle
3300 Championship Parkway,
Fort Worth, TX 76177
817-961-0800 Ext. 3025
Our room block is secured at $175/night. Please book by 1/15/2025!
3300 Championship Parkway,
Fort Worth, TX 76177
817-961-0800 Ext. 3025
Our room block is secured at $175/night. Please book by 1/15/2025!
Located in scenic north Fort Worth, the Marriott Hotel & Golf Club at Champions Circle provides a resort feel with spacious rooms and modern meeting spaces. The onsite BigShots Golf, and The Paddock event barn, overlook the 18-hole championship golf course. The hotel complex is adjacent to Texas Motor Speedway and Tanger Outlet Mall. Close to Alliance Airport and popular attractions, including Sundance Square & the Fort Worth Stockyards. Practice your swing at our 18-hole championship course designed by Jay Morrish, The Golf Club at Champions Circle is genuinely one of a kind. We also offer an outdoor pool & indoor fitness center. In-between activities, savor a delicious breakfast or dinner at our Jackdaw restaurant and bar.
Thank You to Our Sponsors!
Hey industry suppliers, are you interested in sponsoring? We'd love to have you! Limited opportunities available. Please email Michael Hyam at [email protected]
PRESENTING SPONSOR
Our training program will provide you with expert guidance on the ins and outs of franchising, including franchise agreement development, site selection, marketing strategies, legal, real estate and construction, and franchisee training. Whether new to franchising or looking to expand your franchise development processes, this continuing education program will equip you with the knowledge and skills needed to succeed.
Need help convincing your boss? Click here to get you started!
Event Hashtags: #LFG2025 #letsgrow
Need help convincing your boss? Click here to get you started!
Event Hashtags: #LFG2025 #letsgrow
This event is produced by Franchise Assembly in partnership with
The National Franchise Show and National Event Management
Franchise Assembly offers modern training, workshops, and events for franchise people and brands. We offer classroom-style education, peer advisory groups that connect you with your peers, training and resources, and community-building for franchise professionals - both virtual and in-person.
The National Franchise Show and National Event Management
Franchise Assembly offers modern training, workshops, and events for franchise people and brands. We offer classroom-style education, peer advisory groups that connect you with your peers, training and resources, and community-building for franchise professionals - both virtual and in-person.
© 2024. All Rights Reserved.
Event website powered by Franchise Assembly, LLC
Refunds and cancellations: Registration fees are not refundable but we can transfer to another person within the same company. If you cancel or do not attend, there are no refunds.
Event website powered by Franchise Assembly, LLC
Refunds and cancellations: Registration fees are not refundable but we can transfer to another person within the same company. If you cancel or do not attend, there are no refunds.
