​​​​Let's Grow!
Franchise Sales & Development Assembly
Do you want to sell more franchises? Of course, we all do! Join us for the first-ever franchise sales and franchise development continuing education program from Franchise Assembly. There aren't many programs that offer the latest and most efficient ways of selling franchises. We have put together a comprehensive program to teach everything from the basics of franchise development education (the A to Z's) to the latest sales techniques and trends that even the most seasoned experts want to know!

We can all agree that franchise sales is ever-changing! Staying educated and current with the latest in your field is essential. Common questions we hear... "What is everyone else doing to get more leads?" "Is there anything new we can try to attract better quality candidates?" or "Where do I even start to understand the latest technology (like AI and Chat GPT)?"

We get it. To that end, we wanted to create something that went beyond the usual panels of experts and develop an instructional platform. Learn what's working in the industry from experts and your peers. Our instructors will apply practical learning solutions and hands-on training so you walk away with actionable tools and resources that you can apply right away. The bonus is you will also get to network with other professionals in the development space, share knowledge and expertise, and gain valuable insights to help you take your sales and franchise development efforts to the next level. Let's Grow!
Dallas/Fort Worth Marriott Hotel & Golf Club at Champions Circle
Date & Time
February 4, 2024, 7:00 PM - February 6, 2024 - 4:30 PM
Sell more franchises with education and sales techniques from our industry experts. Discover everything from the basics to expert knowledge. Implementing the techniques learned will elevate your franchise sales game and attract more qualified candidates to join your franchise network.  
Our training is facilitated by industry experts and seasoned professionals who understand the intricacies of franchise development sales and are on the pulse of the latest tactics that actually work! Plus, you have the chance to network with other franchise sales professionals who have "been there, done that!"
If you are looking for our Masterminds session, we will facilitate an intimate mastermind group of peer-to-peer discussions with experienced franchise development experts during this event. 
Let’s face it, much of franchising sales runs on “old school” tactics with some “old school” sales folks. Our programs aren’t just for the newbies. We will also have tracks for seasoned professionals in franchise development and new sales strategies.
Full Schedule & Speakers
Every day will include a full breakfast and lunch. We will host a welcome event on Sunday night at the Barn at the Hotel and a happy hour with appetizers on Monday night at BigShots. Times subject to change.
Feb 4
VIP Golf Experience
Exclusive Event Presented by 919 Marketing and ZorForum - Invitation Only
Maridoe Golf Club
6:30 PM -
9:00 pm
Feb 4
In the Paddock Room
7:00 PM -
9:00 PM
Feb 4
Barn Party
Entertainment by: Matt Martin
Dallas/Fort Worth Marriott Hotel & Golf Club at Champions Circle - Paddock Room
7:00 aM -
9:00 aM
Feb 5
7:30 AM-
8:15 AM
Coffee & Conversations
Join us for breakfast and networking with your peers! 
8:00 AM-
8:15 AM
Welcome & Introductions
Michael Hyam and Liane Caruso
Sam Phelps, Tenet Financial
8:15 AM-
9:00 AM
Keynote Presentation: Nothing Grows in the Comfort Zone
Michael O. Browning, Jr., Founder and CEO, Unleashed Brands
9:05 AM-11:45 aM
Breakout Classes + Concurrent Masterminds
"How Much Do You Need to Spend on Franchise Development in 2024?" (Marketing) - Madeleine Zook, Netsertive

"Setting the Stage for Franchisee Success: No Fluff, Just Real Stuff with Candidates" (Sales Process) - Michelle Rowan, Franchise Business Review + Panelists: Kim Falk, Beans and Brews and Madeleine Zook, Threshold & Home Based Franchise Group, Melissa Birchett, School of Rock Coppitt

"Mastering Expansion: Using A.I.-Powered Real Estate Strategies for Franchise Growth" (Real Estate) - Joe Lee, Locate.ai

"Franchise Funding 101: How to Fund Your Franchisee Successfully" (Finance) -Sam Phelps, Tenet Financial

"Facebook isn't Dead - Debunking the Digital Marketing Myths for Franchise Development" (Marketing) - Cassidy Crail and Cody Crail, C Squared Social

"Building Your Brand Awareness: The ABCs of PR for Emerging Market Players" (Public Relations) - Beth Morino, Monica Guzman Escobar, Kim Le, Konnect Agency & StartrCo

11:45 aM-1:00PM
Working Lunch
"How the Video Content Funnel Can Maximize Franchise Sales" (Marketing) - Trevor Rappleye, FranchiseFilming

1:10 pM-2:00PM
Speed Networking
It's like speed dating, but less awkward!

2:05 pM-4:45 PM
Breakout Classes +
Concurrent Masterminds
“The Ultimate ‘Why’ – How Successful Family Owned Franchise Brands Build a Meaningful Culture and Execute Effective Growth Strategies” (Sales Process) - Graham Chapman, 919 Marketing + Panel: Matt McCollum, Bodybar Pilates; Mark Bollman, Creative Colors International; Pete Baldine, Moran Family of Brands; Mike Mushinski, Accurate Leak and Line

"How To Produce & Facilitate a Successful Virtual Discovery Day" (Sales Process) - Greg Cook & Susan Stilwell, The Entrepreneur's Source

"Chapters Of Change: Evolving Your FranDev Narrative At Each Crossroads" (Public Relations) - Zack Fishman, Fishman PR + Panel: Shane Evans, Massage Heights; Tim Courtney, PuroClean; Amy Lawhorne, Ultra Pool Care Squad

"How Do You "Paper Up" the Franchise Sale? (Legal) - Leslie Curran, Plave Koch

"Setting Realistic Expectations: Beyond Marketing in Franchise Sales (Marketing) - Garrett Gillin, Jon Vogel, multiple.

"Closing the Deal. Taking Your Prospect Across the Finish Line" (Sales Process) - Tipton Shonkwiler, Accurate Franchising

5:30-7:30 pM
Feb 5
BigShots Golf Party - Sponsored by Northeast Color & Suttle Straus
BigShots Golf, Ft. Worth, TX
We'll be teeing it up at BigShots Golf, courtesy of Northeast Color and Suttle Straus! Join us for golf, drinks and munchies before you explore the town!

7:30 aM -
8:00 AM
Coffee & Conversations
Join us for breakfast and networking with your peers!

Breakout Classes + Concurrent Masterminds
"Effective Legal Compliance to Enhance Value of the System for Future Transaction" (Legal) - Amy Cheng, Cheng Cohen

"What You Don't Know You're Missing in the Sales Process" (Sales Process) - Marcia Mead, M Squared Franchise Consulting

"Franchise 2.0: The Power of Automation with Software Robots" (Technology/Operations) - Jayesh Kasim, Valenta

"Franchise Tech Stack: the What, the Why, the When, the How, the Where (Technology/Operations) - Monty Miller, Madhav Supraneni, Orchatect

"How To Sell Your First 5 Franchises - Getting Your Franchise Development Started" (Sales Process) - Chris Conner, FMS

"2024 Lead Generation Trends Every Franchise Development Professional Should Know" (Marketing) - Kirk Allen, ReShift Media
feb 6

Join us for roundtables facilitated by industry leaders. 
Keynote & "Ask Me Anything" Panel + Working Lunch
Aaron Harper, CEO & Owner of Rolling Suds, presents "It's the Candidate's Franchise Sales Process, Not Yours"

Immediately following, join this ASK ME ANYTHING panel with franchise development experts:

Paul Pickett, Chief Development Officer, Wild Birds Unlimited
Rob Lancit, Chief Development Officer, Stratus Building Solutions
Aaron Harper, CEO & Owner, Rolling Suds
JT Thiessen, Chief Development Officer, Home Franchise Concepts
Jim DiRugeris, Senior Vice President of Franchise Sales, Lightbridge Academy
Kim Falk, Vice President of Development, Beans and Brews

Breakout Classes 
"5 Best Practices of Fran Dev Teams That Crush It" (Leadership) - Dave Hansen, ClientTether

"Stages of Growth: How to navigate through the predictable stages of growth & crises" (Sales Process) - Rebecca Monet, Zorakle

"Website Mistakes That Might Be Costing You Leads & Money" (Marketing) - John Lincoln, Ignite Visibility

"Harnessing AI to Maximize Fran Dev & Ops Efficiency (Technology & Operations) - Islam Tawfik, Franchisely, Ben Woodruff, WOOPS!

"5 Easy Steps to Incorporate Company Culture into your Training Videos" (Operations/Training) - Doug Mark, Learning Zen

"Grow your system with a strong resale program that builds Long term value and sustainability" (Sales Process) - Pete Baldine, Moran Family of Brands

Exclusive Mastermind Session
We will also host a Mastermind event exclusive to C-suite franchise development professionals during this event. This intimate mastermind group aims to create a collaborative environment where development executives can connect, share knowledge, and gain valuable insights from their peers. Members of the group will have the opportunity to discuss the challenges they face, brainstorm new ideas, and provide feedback and support to each other.

This event will run concurrently with the beginner sessions. You will not miss the general assembly sessions or any non-beginner classes. It is for executive franchise development professionals (C-Suite, VPs of Franchise Development, Growth Officers) at franchise brands with 50+ locations. Franchise Assembly has partnered with Hello Masterminds and ZorForum to facilitate the group.

Presented by Business Alliance, Inc.
Speakers & Presenters
Michael O. Browning, Jr. 
Michael Hyam
CEO / co-Founder
franchise assembly,
show director
the national franchise show
Liane Caruso, CFE
CMO / CO-founder
franchise assembly,
ceo / founder
hello group
Jamshaid (Jam) Hashmi
CEO / co-founder
Madeleine Zook
Aubree Coderre
DIRECTOR of sales
C squared social
Dave Hansen
Chris Conner
Franchise marketing systems
Chris Brumlow
internet accountant
Amy Lawhorne
ultra pool care squad
Mike Mushinski
president & coo
accurate leak and line
Beth Morino
vp of Marketing
konnect agency
Monica Guzman Escobar
startr co
Kim Le
startr co
Madhav Surapaneni
Jayesh Kasim
Paul Pickett
wild birds unlimited
Michelle Rowan
president & coo
franchise business review
Corey Nicholson
cadence franchising
Cindy Hill
Cadence franchising
Karlye Atwood
director of account management
c squared social
Marcia Mead
franchise development consultant
m2 franchise consulting
Tipton Shonkwiler, CFE
accurate franchising
UFG Consulting Division
Brandon Clifford
Business alliance, inc.
Greg Cook, CFE
member strategist
The entrepreneur's source
Sam Phelps
director of development
tenet financial
Graham Chapman, CFE
919 Marketing
Joe Lee
ceo / founder
Leslie Curran
partner, franchise attorney
plave koch plc
Kirk Allen
re-shift media
Rob Lancit
VP of Franchise development
stratus building solutions
Jon Vogel, MBA
215 marketing

Garrett Gillin, MBA
215 marketing
Monty Miller
Islam Tawfik
John Lincoln
ceo & Co-founder
ignite visibility
Aaron Harper
CEO & Owner
Rolling suds
Zack Fishman
chief growth officer
fishman public relations

Pamela LaBelle
president, founder & ceo
business exchange
David Nadezhdin
Pete Baldine
moran family of brands
Jonathan (JT) Thiessen, CFE
Chief development officer
home franchise concepts
Jim DiRugeris, CFE
svp, franchise sales
lightbridge academy
Matt Martin

Kim Falk
vp of franchise development
beans and brews
Amy Cheng
cheng cohen
Susan Stilwell
fsbi executive growth strategist
the entrepreneur's source
Hugh Bishop, Jr., CPA
tax & compliance officer
internet accountant
Doug Mark
Learning zen
Shane Evans
Rebecca Monet
CEO & Chief Scientist
Trevor Rappleye
Franchise Filming
Mark J. Bollman
Matt McCollum
Ben Woodruff
woops macarons & gifts
Melissa Birchett
School of Rock
Venue & Accommodations
Dallas/Fort Worth Marriott Hotel & Golf Club at Champions Circle
3300 Championship Parkway,
Fort Worth, TX 76177
Room Block is Sold Out!
Located in scenic north Fort Worth, the Marriott Hotel & Golf Club at Champions Circle provides a resort feel with spacious rooms and modern meeting spaces. The onsite BigShots Golf, and The Paddock event barn, overlook the 18-hole championship golf course. The hotel complex is adjacent to Texas Motor Speedway and Tanger Outlet Mall. Close to Alliance Airport and popular attractions, including Sundance Square & the Fort Worth Stockyards. Practice your swing at our 18-hole championship course designed by Jay Morrish, The Golf Club at Champions Circle is genuinely one of a kind. We also offer an outdoor pool & indoor fitness center. In-between activities, savor a delicious breakfast or dinner at our Jackdaw restaurant and bar.
 Thank You to Our Sponsors!
Hey industry suppliers, are you interested in sponsoring? We'd love to have you! Limited opportunities available. Please email Michael Hyam at  [email protected]
Presenting Sponsor
Let's Grow! 
Our training program will provide you with expert guidance on the ins and outs of franchising, including franchise agreement development, site selection, marketing strategies, legal, real estate and construction, and franchisee training. Whether new to franchising or looking to expand your franchise development processes, this continuing education program will equip you with the knowledge and skills needed to succeed.

Let’s face it, much of franchising sales runs on “old school” tactics with some “old school” sales folks. Our programs aren’t just for the newbies. We can facilitate the latest learnings to seasoned professionals in franchise development and sales strategies.
#lfg2024 #letsgrowassembly
This event is produced by Franchise Assembly, a franchise development sales and education platform. We are dedicated to ongoing franchise development education and sales training for franchise sales teams and aspiring franchisors. Our company was founded with the mission of providing comprehensive and up-to-date tools and resources that will help streamline and improve the franchise development sales process while sharing ways to attract better quality candidates and ultimately, sell more franchises! 

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